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Consumer Psychology Literature Summary
Summaries on 01-18-2020
$ 7.51 45 pages

This document contains a summary of all compulsory reading and video material for the course Consumer Psychology in the MSc Marketing at the University of Groningen. The literature list is as follows; -Aronson, E, Wilson, T., & Brewer, M. (1998) Iyengar, ...
Rijksuniversiteit Groningen / Marketing / Consumer Psychology

This document contains a summary of all compulsory reading and video material for the course Consumer Psychology in the MSc Marketing at the University of Groningen. The literature list is as follows; -Aronson, E, Wilson, T., & Brewer, M. (1998) Iyengar, ...
Rijksuniversiteit Groningen / Marketing / Consumer Psychology

$ 7.51 45 pages

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