This document contains a summary of ALL LECTURES of the 2020/2021 edition of the Strategic Management of Organisations and ICT course offered at Utrecht University (course code: INFOB3SMI). Each lecture has been summarized in depth and provides a solid ove...
Universiteit Utrecht / Informatiekunde / Strategic Management of Organisations and ICTThis is a complete summary for the book 'A Framework for Marketing Management' by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and...
Universiteit van Amsterdam / Business Administration / Marketing A Framework for Marketing Management Kotler & KellerVolledige samenvatting van het boek Retailmarketing van Frank Quix, 7e druk in het Nederlands. Alle hoofdstukken, theorieën en modellen zijn samengevat en benoemd. Waar nodig zijn figuren overgenomen of nagemaakt uit het boek om concepten te verduidelijk...
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