Samenvatting van het artikel: Rosa, Porac, Runser-Spanjo and Saxon (1999) Sociocognitive dynamics in product market
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Universiteit van Amsterdam / Business Administration / MarketingBeknopte samenvatting van het artikel Cooper & Robert G. (2008) Perspective: The Stage-Gate Idea-to-Launch Process Update, Whats New, and NexGen Systems.
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