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Book: Principes van marketing 8e editie
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In deze samenvatting is de leerstof samengevat van het boek; Principes van de marketing 8E editie. De samenvatting gaat over deel 4 uit het boek (Consumentengedrag) van hoofdstuk 1 tot 5.1 .
UC Leuven Limburg
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Bedrijfsmanagement
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Marketing
Principes van marketing 8e editie
by Philip Kotler, Gary Armstrong, Lloyd C. Harris en Hongwei He
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