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Strategisch merkenmanagement 4e editie

Strategisch merkenmanagement 4e editie

Deze samenvatting van het boek Strategisch Merkenmanagement (vierde editie), geschreven door Kevin Lane Keller en Ruud Heijenga, bevat hoofdstuk 1 t/m 6 en 10 t/m 13. De samenvatting omvat alle belangrijke punten uit het boek, met daarbij een heldere uitleg.

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veneboertje | 05-20-2016 09:15 |

Deze samenvatting is uitgebreid, duidelijk geschreven, maar wel aan de lange kant.

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