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1ZV20 - BBI - Summary Lectures&Book&Articles&MultivariateAnalysis
Summary of TU/e basic course Buying Behaviour and Innovation, extensive summary including the Book Consumer Behaviour and the Book Multivariate Analysis (MDS & CA) and the articles assigned during lecture.
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Specifications
- School: TU Eindhoven
- Course: Technische Bedrijfskunde
- Subject: Buying Behaviour and Innovation
- All documents for this course ›
- Course code: 1ZV20
Book
- Name book: Consumer Behaviour
- ISBN: 9780273704010
- Chapters: H1,2,3,4,7,8,9,15,16
- Author: Leslie Kanuk
Document
- Section: Summaries
- Made on: 04-19-2017
- Type: .pdf
- Pages: 76
- Language: English
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Subjects of Technische Bedrijfskunde - TU Eindhoven
More Technische Bedrijfskunde ›business economics business modeling buying behaviour and innovation calculus financieel management voor de gezondheidszorg introduction to finance and management accounting introduction to management accounting organizing entrepreneurship philosophy of management science productieprocessen stochastic operations research work and organizational psychology
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