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Summary of Marketing - Strategy, Marketing & Economics(Custom-made book complied by Kraaijenbrink, Zalewska-Kurek, Hospers, Constantinides & Loohuis - University of Twente - International Business Administration - SME module
Summary of the book Strategy, Marketing & Economics, which is a custom-made book compiled by J.Kraaijenbrink, K.Zalewska-Kurek, G.J.Hospers, E.Constantinides & R.Loohuis. The summary consists of the following chapters: 1,2,3,4,5,6,7,8,9,10,11,12 of the Marketing part. Originally, the summary was written for the subject "Marketing" of the SME-module, University of Twente.
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Specifications
- School: Universiteit Twente
- Course: International Business Administration
- Subject: Marketing
- All documents for this course ›
Book
- Name book: Strategy, Marketing & Economics (Custom-made book)
- Chapters: 1,2,3,4,5,6,7,8,9,10,11,12 of the marketing part of the book
- Author: Kraaijenbrink, Zalewska-Kurek, Hospers, Constantinides & Loohuis
Document
- Section: Summaries
- Updated on: 06-13-2017
- Made on: 06-13-2017
- Type: .pdf
- Pages: 52
- Language: English
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Subjects of International Business Administration - Universiteit Twente
More International Business Administration ›business ethics business law change management & leadership company law corporate finance corporate governance entrepreneurship information systems innovation investment analysis marketing operations management organisation theory purchase and supply management quantative moddeling strategic & responsible foresight
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