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Summary consumer behavior chapter 2-6. 7th edition Hoyer, Macinnis, Pieters
Summary of chapters 2-6 of the book Consumer Behavior by Hoyer, Macinnis, Pieters (7th edition)
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Specifications
- School: Tilburg University
- Course: Marketing Management
- Subject: Marketing
- All documents for this course ›
- Year of study: Premaster Marketing management
Book
- Name book: Consumer Behavior
- ISBN: ISBN-13: 978-1-305-50727-2
- Chapters: 2 t/m 6
- Edition: 7th edition
- Author: Hoyer, Macinnis, Pieters
Document
- Section: Summaries
- Made on: 09-24-2017
- Type: .pdf
- Pages: 19
- Language: English
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Subjects of Marketing Management - Tilburg University
More Marketing Management ›brand management business research technique business research techniques customer analytics experimental research introduction in marketing research marketing marketing channel management marketing communication marketing for premaster marketing for premasters premaster for marketing research in social media statistics for premaster strategic marketing management survey methodology
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