Marketing Management - Tilburg University

All papers for the course Strategic Marketing Management with good summaries for the compulsory papers

Tilburg University / Marketing Management / Strategic Marketing Management

Samenvatting en Multiple Choice Questions voor de course Marketing for Premaster. Kortom, alles wat je nodig hebt om een 8+ te halen!

Tilburg University / Marketing Management / Marketing for Premaster

Consumer Behavior Marketing by Wayne Hoyer Deborah J. Macinnis

The summary includes all info from the slides/transparencies up until session 8 so far. notes from Pieters, and the thumbs up. Everything will be updated this week.

Tilburg University / Marketing Management /

Survey Methodology 9 survey errors, all errors explained using all information from whole course

Tilburg University / Marketing Management / Survey Methodology

Summary of the article Determinants of distribution intensity by Gary L. Frazier and Walfried M. Lassar for the course Marketing Channel Management (328244) of prof. Inge Geyskens at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Summary of the article Retailer power in the grocery industry by Inge Geyskens for the course "Marketing Channel Management" (328244) at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Summary of the article How to win in an omnichannel world by David R. Bell, Santiago Gallino and Antonio Moreno for the course Marketing Channel Management (328244) of prof. Inge Geyskens at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Summary of the article Forward integration into distribution: an empirical test of transaction cost analysis by George John and Barton A. Weitz for the course Marketing Channel Management (328244) of prof. Inge Geyskens at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Summary of the article "Will the real channel manager please stand up" by Rolph E. Anderson, Rajiv Mehta and Alan J. Dubinsky for the course "Marketing Channel Management" (328244) of prof. dr. I. Geyskens at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Summary of the article "An international empirical analysis of the performance of manufacturers and retailers" by Marcel Corstjensa and Richard Steele for the course "Marketing Channel Management" (328244) of prof. dr. I. Geyskens at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Summary of the book 'Marketing Communications' - Sixth Edition (9781292135762) Patrick de Pelsmacker, Maggie Geuens and Joeri van den Bergh. Chapter 3: How Marketing Communications Work Chapter 4: Marketing Communications Planning Chapter 7: Media Planning...

Tilburg University / Marketing Management / Marketing Communication

Marketing Communications A European Perspective by Patrick De Pelsmacker, Maggie Geuens and Joeri van den Bergh

Summary of the book Statistical methods for Business and Economics (Gert Nieuwenhuis) chapter 18-22, except 19 and lecture slides for the course Statistics for premaster (2017).

Tilburg University / Marketing Management / Statistics for Premaster

Statistical methods for Business and Economics by Gert Nieuwenhuis

Summary of all the material from the book Research methods for Business (Chapter 1 to 13, chapter 4) for the subject Business research techniques for Premaster. All slides of BRT are also summarized.

Tilburg University / Marketing Management / Business research techniques

Research Methods for Business by Uma Sekaran, Roger Bougie

Summary of the book Statistical methods for Business and Economics (Gert Nieuwenhuis) chapter 5-19 and lecture slides for the course ''Statistics for premaster'' (2017). Includes explanations in both English and Dutch. Excluded: 10.2 12.3 Chebyshev Hyper...

Tilburg University / Marketing Management / Statistics for Premaster

Statistical methods for Business and Economics by Gert Nieuwenhuis

Summary of the book Consumer Behavior of Hoyer, Macinnis, Pieters (7th edition) of the chapter 7-10. Made for the course Premaster for Marketing.

Tilburg University / Marketing Management / Premaster for Marketing

Consumer Behavior by Hoyer, Macinnis, Pieters

Hereby a summary of the articles of Research is Social Media. There are two articles missing (see index) and I also didn't do the optional onces!

Tilburg University / Marketing Management / Research in Social Media

Hereby a extensive summary of Marketing Channel Management for the Marketing Management master at Tilburg University, teached by Prof. dr. I Geyskens.

Tilburg University / Marketing Management / Marketing Channel Management

A very comprehensive summary of the colleges of Brand Management from school year 2017-2018. Een zeer uitgebreide samenvatting van de colleges van Brand Management van schooljaar 2017-2018.

Tilburg University / Marketing Management / Brand management

In deze samenvatting wordt lecture 2 tot en met lecture 7 besproken. Ik heb gebruikt van verschillende kleuren om theorieën/modellen, onderzoeken, tentamen vragen en overige belangrijke dingen van elkaar te onderscheiden.

Tilburg University / Marketing Management / Marketing Communication

Hierbij een samenvatting van de hoorcolleges van Introduction to Research in Marketing gegeven vanaf januari 2017, gegeven door Prof. Dr. Els Gijsbrechts. Ieder college wordt aan de hand van de zelfde 6/7 stappen toegelicht. Combinatie van Nederlands en E...

Tilburg University / Marketing Management / Introduction in Marketing Research