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Summary Marketing Communications - Sixth Edition (Ch. 3, 4, 7 & 13)
Summary of the book 'Marketing Communications' - Sixth Edition (9781292135762)
Patrick de Pelsmacker, Maggie Geuens and Joeri van den Bergh.
Chapter 3: How Marketing Communications Work
Chapter 4: Marketing Communications Planning
Chapter 7: Media Planning
Chapter 13: Measuring Campaign Effectiveness (p. 519-536)
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Specifications
- School: Tilburg University
- Course: Marketing Management
- Subject: Marketing Communication
- All documents for this course ›
- Course code: 328248
- Year of study: 2017/2018
Book
- Name book: Marketing Communications - A European Perspective
- ISBN: 9781292135762
- Chapters: Chapters: 3, 4, 7 and 13 (p.519-536)
- Edition: Sixth Edition
- Author: Patrick De Pelsmacker, Maggie Geuens and Joeri van den Bergh
Document
- Section: Summaries
- Made on: 02-13-2018
- Type: .pdf
- Pages: 23
- Language: English
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Subjects of Marketing Management - Tilburg University
More Marketing Management ›brand management business research technique business research techniques customer analytics experimental research introduction in marketing research marketing marketing channel management marketing communication marketing for premaster marketing for premasters premaster for marketing research in social media statistics for premaster strategic marketing management survey methodology
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