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Marketing Communications Summary

Summary of the book used in the first year of IBC (called 'Communicatie- en Informatiewetenschappen' in Dutch) at Radboud University. It contains some useful lecture notes and all the necessary learning contents for the exam of January: this means that chapter 12 (and small parts of other chapters, as in chapter 3 and chapter 8 - 11) is not included in this summary.

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Specifications

Level: Universiteit
School: Radboud Universiteit Nijmegen
Course: Communicatie en Informatiewetenschappen
Subject: Marketing Communication
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Course code: LET-CIWB153-IBC-2020-PER_2-V
Book
Name book: Marketing Communications
ISBN: 9781292135809
Chapters: Everything, except for chapter 12 and small parts of chapter 3 and 8-11
Author: Patriek de Pelsmacker & Maggie Geuens
Document
Section: Summaries
Made on: 02-09-2021
Type: .pdf
Pages: 60
Language: English
Tags
summary samenvatting marketing communications marketing Radboud IBC brands

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Subjects of Communicatie en Informatiewetenschappen - Radboud Universiteit Nijmegen

More Communicatie en Informatiewetenschappen ›

bedrijfscommunicatieonderzoek bedrijfstaaltheorie i communicatie, identiteit en reputatie corporate communicatie gedragssturende documenten, informatie en communicatietechnologie & cultuur gedragsturende documenten gedragsturende documenten, informatie- en communicatietechnologie & cultuur inleiding bedrijfscommunicatie en ict intercultural communication interculturele communicatie interne communicatie & ict interne communicatie en ict language management in international organizations marketing marketing communication marketingcommunicatie research methodology strategic alliances spanish / culture studies spanish taal, communicatie en media More Communicatie en Informatiewetenschappen ›

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