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Marketing Communication - Summary The Psychology of advertising 2nd edition
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Summary of the book The Psychology of Advertising 2nd edition by Bob M. Fennis and Wolfgang Stroebe.
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Specifications
- School: Rijksuniversiteit Groningen
- Course: Marketing
- Subject: Marketing Communication
- All documents for this course ›
- Course code: EBM078A05
- Year of study: 2016
Book
- Name book: The Psychology of Advertising
- ISBN: 9781848723061
- Chapters: Alle
- Author: Bob M Fennis, Wolfgang Stroebe
Document
- Section: Summaries
- Made on: 10-11-2016
- Type: .pdf
- Pages: 47
- Language: English
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Marketing Communication - Summary The Psychology of advertising 2nd edition
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Summary of the book The Psychology of Advertising 2nd edition by Bob M. Fennis and Wolfgang Stroebe.
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Subjects of Marketing - Rijksuniversiteit Groningen
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its good, but not that good. It missed some important things like theories, references, and some figures as well.