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Summary of "Will the real channel manager please stand up"
Summary of the article "Will the real channel manager please stand up" by Rolph E. Anderson, Rajiv Mehta and Alan J. Dubinsky for the course "Marketing Channel Management" (328244) of prof. dr. I. Geyskens at Tilburg University.
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Specifications
- School: Tilburg University
- Course: Marketing Management
- Subject: Marketing Channel Management
- All documents for this course ›
- Course code: 328244
- Year of study: 2018
Document
- Section: Summaries
- Updated on: 09-22-2018
- Made on: 09-15-2018
- Type: .pdf
- Pages: 4
- Language: English
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Subjects of Marketing Management - Tilburg University
More Marketing Management ›brand management business research technique business research techniques customer analytics experimental research introduction in marketing research marketing marketing channel management marketing communication marketing for premaster marketing for premasters premaster for marketing research in social media statistics for premaster strategic marketing management survey methodology
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