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Summary of "Forward integration into distribution: an empirical test of transaction cost analysis"
Summary of the article “Forward integration into distribution: an empirical test of transaction cost analysis” by George John and Barton A. Weitz for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
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Specifications
- School: Tilburg University
- Course: Marketing Management
- Subject: Marketing Channel Management
- All documents for this course ›
- Course code: 328244
- Year of study: 2018
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- Section: Summaries
- Made on: 09-23-2018
- Type: .pdf
- Pages: 3
- Language: English
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Subjects of Marketing Management - Tilburg University
More Marketing Management ›brand management business research technique business research techniques customer analytics experimental research introduction in marketing research marketing marketing channel management marketing communication marketing for premaster marketing for premasters premaster for marketing research in social media statistics for premaster strategic marketing management survey methodology
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