Summary of the book 'Research Methods' by William M. Trochim
This book is used in the Pre-Master of Business Administration at the University of Amsterdam 2017-2018
Chapter 1-12
academic project branding consumer behavior consumer behaviour disruptive innovation marketing ethics and the future of business leadership & management leadership & mangement leadership and management management research methods i management resource methods 2 marketing marketing management marketing strategy mrm2 performance management quantitative data analysis 2 strategy & organization strategy and organisation strategy and organiszation strategy and organization theories of international management theories of leadership and management theories of marketing theories of strategy