A detailed summary of all articles for the course Strategy & Organization (Premaster Business Administration) for week 4:
Hax & Majluf, 1991
Mintzberg, 1994
Goold & Campbell, 1987
Cornelius et al., 2005
Hamel & Prahalad, 1989
academic project branding consumer behavior consumer behaviour disruptive innovation marketing ethics and the future of business leadership & management leadership & mangement leadership and management management research methods i management resource methods 2 marketing marketing management marketing strategy mrm2 performance management quantitative data analysis 2 strategy & organization strategy and organisation strategy and organiszation strategy and organization theories of international management theories of leadership and management theories of marketing theories of strategy