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Volledige samenvatting Consumer behavior

A complete summery of all articles from consumer behaviour. Including
WEEK 1
- RED BULL “GIVES YOU WINGS” FOR BETTER OR WORSE: A DOUBLE‐EDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS
- THE IMPACT OF INCOMPLETE TYPEFACE LOGOS ON PERCEPTIONS OF THE FIRM - HAGTVEDT
SURPRISE, SURPRISE. AMBIENT MEDIA AS PROMOTION TOOL FOR RETAILERS – HUTTER & HOFFMANN
- AUTOMATIC EFFECTS OF BRAND EXPOSURE ON MOTIVATED BEHAVIOR: HOW APPLE MAKES YOU “THINK DIFFERENT” – FITZSIMONS, CHARTRAND & FITZSIMONS

WEEK 2
- HOW CONSUMERS ARE AFFECTED BY THE FRAMING OF ATTRIBUTE INFORMATION BEFORE AND AFTER CONSUMING THE PRODUCT- LEVIN & GAETH
- EFFECTS OF DISCOUNT FRAMING IN COMPARATIVE PRICE ADVERTISING – MCKECHNIE, DEVLIN, ENNEW & SMITH
- ZERO AS A SPECIAL PRICE: THE TRUE VALUE OF FREE PRODUCTS – SHAMPANIER, MAZAR & ARIELY

WEEK 3
-WHERE CONSUMERS DIVERGE FROM OTHERS: IDENTITY SIGNALING AND PRODUCT DOMAINS – BERGER & HEATH
-A TIGER AND A PRESIDENT: IMPERCEPTIBLE CELEBRITY FACIAL CUES INFLUENCE TRUST AND PREFERENCE - TANNER & MAENG
-SIGNALING STATUS WITH LUXURY GOODS: THE ROLE OF BRAND PROMINENCE – HAN, NUNES & DRÈZE

WEEK 4
-BICULTURAL SELF-DENSE IN CONSUMER CONTEXTS: SELF-PROTECTION MOTIVES ARE THE BASIS FOR CONTRAST VERSUS ASSIMILATION TO CULTURAL CUES – MOK & MORRIS
-SEX IN ADVERTISING: GENDER DIFFERENCES AND THE ROLE OF RELATIONSHIP COMMITMENT – DAHL, SENGUPTA & VOHS
-INCREASING SAVING BEHAVIOR THROUGH AGE-PROGRESSED RENDERINGS OF THE FUTURE SELF – HERSHFIELD ET AL.

WEEK 5
-POSITIVE AND NEGATIVE MEDIA IMAGE EFFECT ON THE SELF – SMEESTERS & MANDEL
-THE POWER OF TV: CABLE TELEVISION AND WOMEN’S STATUS IN INDIA – JENSEN & OSTER
-GUILT VERSUS SHAME: COPING, FLUENCY AND FRAMING IN THE EFFECTIVENESS OF RESPONSIBLE DRINKING MESSAGES – DUHACKEK, AGRAWAL & HAN

WEEK 6
-THE EFFECT OF NOVEL ATTRIBUTED ON PRODUCT EVALUATION – MUKHERJEE & HOYER
-NETWORKS OF DESIRE: HOW TECHNOLOGY INCREASES OUR PASSION TO CONSUME - KOZINETS, PATTERSON & ASHMAN.
-GAMIFIED INFORMATION PRESENTATION AND CONSUMER ADAPTATION OF PRODUCT INNOVATIONS – MÜLLER-STEWENS, SCHLAGER, HÄUBL & HERRMANN