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Stenden Groningen verslag 3e jaar operationeel marketingplan fictief product NIMA A instituut marketing management

Stenden Groningen verslag 3e jaar operationeel marketingplan fictief product NIMA A instituut marketing management

In het 3e jaar van de studie marketing management moet er een operationeel marketingplan geschreven worden voor een fictief product. Er is gekozen voor een anti-hangover pil die ook nog eens voor nagenoeg alle andere problemen een oplossing is. Hij is geslaagd met een ruim voldoende. O.a.: marktsegmentatie, doelgroep bepaling, Abell diagram, doelgroep marketing, segmentatiecriteria, positionering, 4 P's, distributie en promotie. Alles staat in de inhoudsopgave, Hele leuke opdracht en erg veel plezier mee gehad om te schrijven.

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