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International Marketing for IB Summary (Final Exam)
This is a summary for the course International Marketing for International Business at the University of Groningen.
The document contains thorough summaries for chapters 8 to 16 of the book Principles of Marketing, seventh edition by Philip Kotler and Gary Armstrong. These chapters are asked for in the Final exam for international marketing.
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Specifications
- School: Rijksuniversiteit Groningen
- Course: International Business
- Subject: International Marketing for IB
- All documents for this course ›
- Course code: EBP661C05
- Year of study: 2019/2020
Book
- Name book: Principles Of Marketing
- Chapters: 8-19
- Edition: 7th
Document
- Section: Summaries
- Updated on: 01-13-2021
- Made on: 01-04-2021
- Type: .pdf
- Pages: 34
- Language: English
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Subjects of International Business - Rijksuniversiteit Groningen
More International Business ›comparative country studies cross cultural management cross-cultural management economics empirical research project for ib ethics and international business finance and risk management foreign direct investment foreign direct investment, trade & geography global business history global supply chain management information systems management innovation management in multinationals international business international business environment international financial management international marketing international strategic management introduction to international business managing international business organizations organisational behaviour organisational structure organizational behaviour qualitative research methods research methodology for ib
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