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MorganH
- Bachelor' student at Rug, University of Groningen in International business and management (Second Year)
- Education: Rijksuniversiteit Groningen / International Business and Management
- 0 Following - 9 Followers - 9 Documents sold
First class of ethics and international business - refers to chapter 1 and 5 Chapter 1: Nature of morality & Moral reasoning In the world they are millions and millions of organizations and there are all working on developing new products, services in ...
Rijksuniversiteit Groningen / Ethics and International Business / Ethics and International BusinessHow do you make it work? The key question, is what is innovation success? What is failure? How are they related ...? - role of creativity - innovation success factors - importance of failure - innovation portfolio - successful serial innovators
Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - lecture notesInnovation process : Stages of the innovation process Sources of ideas for innovations From idea to concept to prototype From prototype to product Launching innovations in the market
Topics: - Definition of innovation - Misperceptions about innovation - Importance of innovation - Most innovative countries - Most innovative companies - Types of innovations
Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - lecture notesMarketing mix: Branding and P of Product (Ch. 8, 9 + Ch. 19 pp. 566 bottom-569 top) Marketing mix: P of Pricing (Ch. 10, 11 + Ch. 19 p. 571) Marketing mix: P of Place (Ch. 12 + Ch. 19 p. 572 + article 2) Marketing mix: P of Promotion (Ch. 14, 15, 16 pp. 47...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of Marketing P. Kotler, G. ArmstrongSummary about the article 2 named : Nam, Hyoryung, and P. K. Kannan, 2020, Digital environment in global markets: cross-cultural implications for evolving customer journeys, Journal of International Marketing 28, no. 1, 28-47. Digital technologies and dig...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Digital Environment in Global Markets: Cross Cultural Implications for Evolving Customer Journeys Hyoryung Nam and P.K. KannanSummary of Editorial: The Dark Side of Innovation Coad, A., P. Nightingale, J. Stilgoe and A. Vezzani (2021) based on week 7 of IMM focusing on Knowledge management & the dark side of innovation We provide a broad discussion of the dark side of innovati...
Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles Editorial The Dark Side of InnovationInnovation Leadership: Best-Practice Recommendations for Promoting Employee Creativity, Voice, and Knowledge Sharing (Kremer, Villamor, Aguinis, 2019) summary based on week 7 of IMM focusing on Knowledge management& the dark side of innovation Critical...
Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles Innovation Leadership Best Practice Recommendations for Promoting Employee Creativity Voice and Knowledge Sharingsummary of The Discipline of Business Experimentation (Thomke & Manzi, 2014) referencing of the course week 7 of innovation based on Knowledge management & the dark side of innovation - To discover if a truly novel concept will succeed, you must subject...
Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles The Discipline of Business ExperimentationWeek 1 - IMM : Summary Article Towards a Multidisciplinary Definition of Innovation Baregheh, A., J. Rowley & S. Sambrook (2009) Purpose: This paper aims to undertake a content analysis of extant definitions of innovation as a basis for propo...
Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles Towards a Multidisciplinary Definition of InnovationSummary article IMM - relevant main point to know Strategic Entrepreneurship: Creating Competitive Advantage Through Streams of Innovation Ireland, R.D. & J.W. Webb (2007) In todays fast-paced competitive environment, firms face the need to be ...
Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles Strategic Entrepreneurship Creating Competitive Advantage Through Streams of InnovationSUMMARY OF THE ARTICLE : Cracking Frontier Markets Christensen, C.M., E. Ojomo & K. Dillon (2019) Innovations from underdeveloped economies are launching brandnew industries. Investing in them is the key to creating wealth and fostering inclusive,...
Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles Cracking Frontier MarketsMain element to keep in mind regarding the chapter 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler. A sum up of the main figures and informations for the mid term exam
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of Marketing P. Kotler, G. ArmstrongSummary of the 21 articles for the course Innovation management in multinational. Complete work that will help you understand the main idea and prepare you for the exam! Week 1: Innovation Baregheh, A., J. Rowley andS. Sambrook (2009).Towards a Multidis...
Rijksuniversiteit Groningen / Innovation Management in Multinationals / Innovation management in multinationals - summary articlesIn this chapter, we take a closer look at the most important element of the marketplacecustomers. The aim of marketing is to engage customers and affect how they think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first...
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