Lecture 3 - IMM - Success and failure

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  Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - lecture notes

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  Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - lecture notes

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  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

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  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  $ 8,57 40 pages 1 downloads
  
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  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  In this chapter, we extend these fundamentals to global marketing. Although weve discussed global topics in each previous chapterits difficult to find an area of marketing that doesnt contain at least some international elementshere well ...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  $ 2,13 7 pages 1 downloads
  
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  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  Summary of the Chap 18 of the book Principle of marketing by Kotler and Amstrong. This talk about the global marketplace. Good marketing companies win, keep, and grow customers by understanding customer needs, designing customer value driven marketing ...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  $ 2,13 6 pages