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Marketing blok externe communicatie

In het documente worden de volgende zaken besproken:
- Strategische ontwikkelingen en marketingplanning
- Doelgroepen
- De marketingomgeving
- SWOT – analyse
- Dienstenmarketing non-profit marketing
- Marketingcommunicatiestrategieën
- Reclame
- Salesmanagement
- Public relations
- New Media & Marketing Mix
- Ethiek en Marketing
- Sponsoring

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Specifications

Level: HBO
School: Zuyd Hogeschool
Course: Commercieel Management
Subject: Marketing
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Year of study: 2013/2014
Book
Name book: Grondslag van de marketing
Author: Verhage
Document
Section: Summaries
Made on: 10-01-2014
Type: .pdf
Pages: 40
Language: Nederlands

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Subjects of Commercieel Management - Zuyd Hogeschool

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