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Entrepreneurial Marketing articles summary
Article summaries of the mandatory 28 articles. See the first pages for the literature list.
Minor - Innovation and Entrepreneurship.
University of Groningen.
Course = Entrepreneurial Marketing.
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Specifications
- School: Rijksuniversiteit Groningen
- Course: Bedrijfskunde
- Subject: Entrepreneurial Marketing
- All documents for this course ›
- Course code: EBB117A05
- Year of study: 2020-2021
Document
- Section: Summaries
- Made on: 02-01-2022
- Type: .pdf
- Pages: 45
- Language: English
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Complete summary Technology-Based Offerings (TBO) - Lectures and Articles. Year 2020-2021. Test form = oral exam. University of Groningen. See literature list for the mandatory literature.
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Introduction to Entrepreneurship articles summary.
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Literature List: 1. Thurik, R., Stam, E., & Audretsch, D.B. (2013). The rise of the entrepreneurial economy and the future of dynamic capitalism 2. Shane, S., & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research, Academy of Ma...
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Innovation Management B&M article summary's University of Groningen. For the included articles, see first 2 pages. Minor - Innovation and Entrepreneurship. Faculty - Economics and Business Economics.
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Article for week 4 - International Strategic Alliances. Rijksuniversiteit Groningen. MScBA - Strategic innovation management. Hennart (2009) Down with MNE-centric theories! Market entry and expansion as the bundling of MNE and local assets.
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Subjects of Bedrijfskunde - Rijksuniversiteit Groningen
More Bedrijfskunde ›behavioural decision making biologie financial accounting financial management gedrag in organisaties informatiemanagement innovation management b&m international business and supply chain marketing kwalitatieve onderzoeksmethoden logistieke informatiesystemen management accounting bdk management en organisatie theorie management of product innovation marketing marketing bdk ontwerpmethodologie operations strategy and technology organisatie & technologie organisatie en omgeving organisatie en technologie organisatie en technologie bdk statistiek supply chain operations technologiemanagement work organization and job design
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