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Marketing Kernstof A Samenvatting

Beste samenvatting van het boek Marketing kernstof A
Auteurs: John Smal, Hans Vosmer en Adri Tak
Nima, Zevende druk
Hoofdstukken: 1,2,3,4,5,6,7,8,9,17,18,19,20,21,22,23,24

Deze samenvatting behandelt belangrijke onderwerpen zoals:
Marketing als concept
Soorten omgevingsfactoren
Micro-omgevingsfactoren
Meso-omgevingsfactoren
Macro-omgevingsfactoren
Marktbegrippen
Relatie tussen vraag, aanbod en prijs
Inleiding tot het consumentengedrag
Interpersoonlijke factoren
Intrapersoonlijke factoren
Prijselementen en –doelstellingen
Randvoorwaarden, enkele specifieke prijsbeslissingen
Sales promotion, sponsoring en public relations

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Specifications

Level: HBO
School: University of Aruba
Course: Faculty for Accounting, Finance and Marketing
Subject: Marketing / Commerciële Economie
All documents for this course ›
Course code: 002
Year of study: 2015-2021
Book
Name book: Marketing Kernstof A
ISBN: 9789001807825
Chapters: 1,2,3,4,5,6,7,8,9,17,18,19,20,21,22,23 en 24
Edition: Zevende druk
Document
Section: Summaries
Updated on: 04-13-2022
Made on: 04-13-2022
Type: .pdf
Pages: 62
Language: Nederlands
Tags
Marketing kernstof marketing kernstof A samenvatting HBO marketing samenvatting marketing samenvatting commerciele economie marketing zevende druk samenvatting john smal adri tak marketing samenvatting bachelor samenvatting marketing

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Subjects of Faculty for Accounting, Finance and Marketing - University of Aruba

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