Full summary for the endterm in Management & Leadership in the Digital Age for the BSc. Business Administration at the University of Amsterdam. Includes all articles, videos, lecture slides, and podcasts.
academic project branding consumer behavior consumer behaviour disruptive innovation marketing ethics and the future of business leadership & management leadership & mangement leadership and management management research methods i management resource methods 2 marketing marketing management marketing strategy mrm2 performance management quantitative data analysis 2 strategy & organization strategy and organisation strategy and organiszation strategy and organization theories of international management theories of leadership and management theories of marketing theories of strategy