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B2B Marketing summary of literature
This documents contains a summary of the B2B marketing book. It is very useful for the exam and contains just the right amount of information.
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Specifications
- School: Rijksuniversiteit Groningen
- Course: International Business
- Subject: B2B Marketing
- All documents for this course ›
- Course code: EBM808B05
- Year of study: 2022/2023
Book
- Name book: B2B Customer Value Marketing
Document
- Section: Summaries
- Made on: 06-02-2023
- Type: .pdf
- Pages: 107
- Language: English
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Subjects of International Business - Rijksuniversiteit Groningen
More International Business ›comparative country studies cross cultural management cross-cultural management economics empirical research project for ib ethics and international business finance and risk management foreign direct investment foreign direct investment, trade & geography global business history global supply chain management information systems management innovation management in multinationals international business international business environment international financial management international marketing international strategic management introduction to international business managing international business organizations organisational behaviour organisational structure organizational behaviour qualitative research methods research methodology for ib
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