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Summary book Principles of Marketing, 7th Edition
This summary contains notes of lecture slides and the textbook Principles of Marketing, of the module Marketing 1 and 2.
These modules are part of the course International Business Parttime of the International Business School of Amsterdam.
The following chapters of the book have been summarized:
1,2,3,5,6,7,8,9,12,18, 20.
It's a complete and extensive summary that contains 92 pages.
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Specifications
- School: Hogeschool van Amsterdam
- Course: International Business and Management Studies
- Subject: Marketing
- All documents for this course ›
- Course code: Marketing
- Year of study: 1 and 2
Book
- Name book: Principles of Marketing, 7th Edition
- ISBN: 9781292092898
- Chapters: 1, 2, 3, 5, 6, 7, 8, 9, 12, 18, 20
- Author: Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy
Document
- Section: Summaries
- Made on: 07-27-2023
- Type: .pdf
- Pages: 94
- Language: English
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Thank you for taking the time to look at my page. Here you can find summaries written in English, as well as individual reports and essays. All materials are written in English. I study at the International Business School of Amsterdam and follow the course International Business.
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Subjects of International Business and Management Studies - Hogeschool van Amsterdam
More International Business and Management Studies ›academic writing business research corporate finance employee reflection report european law international commerical law international economics and business international macroeconomics for business international supply chain management 2 management and organization marketing marketing ii marketing management fundamentals minor doing business in the 21st century principles of economics research methodology strategic management strategic market management
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