Below are summaries, lecture notes, study guides and practice exams for Marketing Management of International Business at University of Liverpool. When you have documents yourself that can be shared among students, please upload them to aid other students with studying. Every time someone downloads your document, you will be rewarded.
This presentation covers the fundamentals of marketing. This constitutes the marketing concepts, marketing mix elements, marketing strategy, marketing environment, marketing policy, consumer and organizational buying behavior. The presentation begins by de...
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