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Deze samenvatting van Marketing Management uit leerjaar 2024/2025 bestaat uit 40 paginas en behandelt alle belangrijke theorie en voorbeelden van het vak. Het document is duidelijk opgebouwd per hoofdstuk, waardoor de stof overzichtelijk bleef en mij hi...
Summary of all the compulsory literature of the course Marketing Management (BT1203) of the International Bachelor of Business Administration. Consist of the mandatory readings from week one: the marketing environment, week two: market research, competitiv...
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