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IBA YEAR I - Marketing Management (BT1203)
Summary of all the compulsory literature of the course Marketing Management (BT1203) of the International Bachelor of Business Administration. Consist of the mandatory readings from week one: the marketing environment, week two: market research, competitive analysis, consumer behaviour, week three: segmentation & targeting, week four: positioning & pricing strategy, week five: product, branding strategy, channel strategy and week seven: marketing communication strategy & neuromarketing
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- School: Erasmus Universiteit Rotterdam
- Course: International Business Administration
- Subject: Marketing Management
- All documents for this course ›
- Course code: BT1203
- Year of study: 2020/2021
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- Section: Summaries
- Made on: 01-26-2024
- Type: .pdf
- Pages: 63
- Language: English
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Follow- IBCoM (International Bachelor Communication & Media) graduate at Erasmus University Rotterdam (EUR)
- Studying MSc UvA BA (Business Administration): Digital Marketing at University of Amsterdam (UvA)
+ notes of certain subjects at highschool (DUTCH/VWO/E&M)
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Subjects of International Business Administration - Erasmus Universiteit Rotterdam
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