Below are summaries, lecture notes, study guides and practice exams for Marketing Management of International Business Administration at Erasmus Universiteit Rotterdam. When you have documents yourself that can be shared among students, please upload them to aid other students with studying. Every time someone downloads your document, you will be rewarded.
Summary of all the compulsory literature of the course Marketing Management (BT1203) of the International Bachelor of Business Administration. Consist of the mandatory readings from week one: the marketing environment, week two: market research, competitiv...
Erasmus Universiteit Rotterdam / International Business Administration / Marketing ManagementThis is a summary of the Marketing Management course in the first year in the first block of the study International Business Administration at the Erasmus University in Rotterdam.
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