This is a summary of the Marketing Management course in the first year in the first block of the study International Business Administration at the Erasmus University in Rotterdam.
Summary of all the compulsory literature of the course Marketing Management (BT1203) of the International Bachelor of Business Administration. Consist of the mandatory readings from week one: the marketing environment, week two: market research, competitiv...
Summary of all the compulsory literature of the course Marketing Management (BT1203) of the International Bachelor of Business Administration. Consist of the mandatory readings from week one: the marketing environment, week two: market research, competitiv...
Samenvattingen van de artikelen die geleerd moeten worden voor het tentamen Marketing Management (Erasmus Universiteit, Bachelor Bedrijfskunde, blok 1 jaar 1, vakcode BK1103)
Samenvattingen van de artikelen die geleerd moeten worden voor het tentamen Marketing Management (Erasmus Universiteit, Bachelor Bedrijfskunde, blok 1 jaar 1, vakcode BK1103)
Aantekeningen van de hoorcolleges Marketing Management; alles wat je moet leren voor het tentamen (Erasmus Universiteit, bachelor Bedrijfskunde jaar 1 blok 1, vakcode BK1103)
Aantekeningen van de hoorcolleges Marketing Management; alles wat je moet leren voor het tentamen (Erasmus Universiteit, bachelor Bedrijfskunde jaar 1 blok 1, vakcode BK1103)
Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case. The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attrib...
Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case. The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attrib...