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Samenvatting van het boek consumentengedrag hoofdstuk 1t/m 13! 1 Consumentengedrag en scenario's 2 De marketingcontext 3 De macrocontext 4 De economische omgeving 5 Maatschappelijke ontwikkelingen en trends 6 Cultuur 7 Sociale context 8 Motivatie en ...
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