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Tag: Foundations of marketing
View documents with the tag: Foundations of marketing. By downloading summaries, lecture notes, practice exams and study guides at Knoowy you save time studying. Time you can invest to get better grades.
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Summary: New Product Marketing (Foundations of Marketing by John Fahy & David Jobber)
$ 5.80
55 pages
6 downloads
This is an English summary of the book 'Foundations of Marketing, by John Fahy & David Jobber (fifth edition)'. This book is used for the course 'New Product Marketing' (1ZEAU0) at the Technical University of Eindhoven (TUe). The summary contains all impor...
TU Eindhoven
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Innovation Management
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New Product Marketing
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Summary of ''Foundations of Marketing by John Fahy, 6th edition
$ 5.21
40 pages
28 downloads
Summary of Foundations of Marketing by John Fahy, David Jobber, 6th edition, ISBN 9781526847348. Lecture 1 - Chapter 1 The nature of Marketing - Chapter 3 Understanding customer behavior Lecture 2 - Chapter 5 Mark...
Universiteit Twente
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International Business Administration
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Marketing
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