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Summary: New Product Marketing (Foundations of Marketing by John Fahy & David Jobber)
This is an English summary of the book 'Foundations of Marketing, by John Fahy & David Jobber (fifth edition)'. This book is used for the course 'New Product Marketing' (1ZEAU0) at the Technical University of Eindhoven (TUe). The summary contains all important parts of the book from chapter 1 up to 12. It is easy to read through and includes figures and tables to clarify terms and theories.
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Specifications
- School: TU Eindhoven
- Course: Innovation Management
- Subject: New Product Marketing
- All documents for this course ›
- Course code: 1ZEAU0
- Year of study: 2018/2019
- ISBN: 9780077167950
- Chapters: -
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- Section: Summaries
- Updated on: 09-20-2021
- Made on: 01-18-2019
- Type: .pdf
- Pages: 55
- Language: English
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Subjects of Innovation Management - TU Eindhoven
More Innovation Management ›business intelligence data analytics for business intelligence design science methodology entrepreneurial finance entrepreneurial marketing human aspects of innovation introduction to technology entrepreneurship management of product development managing teams and team performance marketing and innovation multivariate statistics new product marketing open innovation performance enhancement selling new products service engineering and marketing technology entrepreneurship
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