Below are summaries, lecture notes, study guides and practice exams for New Product Marketing of Innovation Management at TU Eindhoven. When you have documents yourself that can be shared among students, please upload them to aid other students with studying. Every time someone downloads your document, you will be rewarded.
This is an English summary of the book 'Foundations of Marketing, by John Fahy & David Jobber (fifth edition)'. This book is used for the course 'New Product Marketing' (1ZEAU0) at the Technical University of Eindhoven (TUe). The summary contains all impor...
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