Below are summaries, lecture notes, study guides and practice exams for Entrepreneurial marketing of Innovation Management at TU Eindhoven. When you have documents yourself that can be shared among students, please upload them to aid other students with studying. Every time someone downloads your document, you will be rewarded.
This is the reflection assignment of the course Entrepreneurial marketing at the TU Eindhoven. It was graded with a 7.5.
TU Eindhoven / Innovation Management / Entrepreneurial marketingThis assignment I created during the course entrepreneurial marketing at the TU Eindhoven. It deals with a summary of the case, pros and cons of the console market, the guitar hero analogy, pricing, and distribution channel. It was graded with a 7.
TU Eindhoven / Innovation Management / Entrepreneurial marketingThis assignment I created during the course entrepreneurial marketing. It deals with a summary of the case, Abell's model, Roger's model, and the bowling alley concept. It was graded with a 6.8.
TU Eindhoven / Innovation Management / Entrepreneurial marketingThis assignment we had to make during the course entrepreneurial marketing. It deals with a summary of the case, a SWOT analysis, how can they effectively communicate the X3 benefits to the consumer and to the professional market, and segmentation of the m...
TU Eindhoven / Innovation Management / Entrepreneurial marketingThis document contains some exam questions for the course Entrepreneurial marketing. It are questions from the 31 October 2012 exam. Course code: 1ZM75. Education: Eindhoven university of technology.
TU Eindhoven / Innovation Management / Entrepreneurial marketingSummary of paper: Look before you leap: Market opportunity identification in emerging technology firms. Author: Gruber, MacMillan, Thompson. The paper is subject-matter of the course Entrepreneurial marketing. Course code: 1ZM75. University: Eindhoven Univ...
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Upload documentThis document discusses the most important subjects from the course Entrepreneurial marketing. Course code: 1ZM75. Education: Eindhoven university of technology.
TU Eindhoven / Innovation Management / Entrepreneurial marketingSummary of the complete book Crossing the chasm by Geoffrey Moore. Crossing the chasm is the bible for entrepreneurial marketing. It tells us how to cross the chasm. In others words, how to reach the mainstream customer. In the end that's where we want to...
TU Eindhoven / Innovation Management / Entrepreneurial marketing Crossing the Chasm by MooreSummary of paper Hisrich, Rober D. (1992). The need for marketing in entrepreneurship. The Journal of Business & Industrial Marketing, pages 53 57. The paper is subject-matter of the course Entrepreneurial Marketing. Course code: 1ZM75. University: Eind...
TU Eindhoven / Innovation Management / Entrepreneurial marketing