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Summary Hisrich Marketing in entrepreneurship
Summary of paper Hisrich, Rober D. (1992). The need for marketing in entrepreneurship. The Journal of Business & Industrial Marketing, pages 53 � 57. The paper is subject-matter of the course Entrepreneurial Marketing. Course code: 1ZM75. University: Eindhoven University of Technology.
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- School: TU Eindhoven
- Course: Innovation Management
- Subject: Entrepreneurial marketing
- All documents for this course ›
- Course code: 1ZM75
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- Section: Summaries
- Made on: 09-17-2012
- Type: .pdf
- Pages: 2
- Language: English
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Reflection course Entrepreneurial marketing
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Subjects of Innovation Management - TU Eindhoven
More Innovation Management ›business intelligence data analytics for business intelligence design science methodology entrepreneurial finance entrepreneurial marketing human aspects of innovation introduction to technology entrepreneurship management of product development managing teams and team performance marketing and innovation multivariate statistics new product marketing open innovation performance enhancement selling new products service engineering and marketing technology entrepreneurship
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