Summary of paper: Look before you leap: Market opportunity identification in emerging technology firms. Author: Gruber, MacMillan, Thompson. The paper is subject-matter of the course Entrepreneurial marketing. Course code: 1ZM75. University: Eindhoven University of Technology.
The paper is about novice entrepreneurs who wail to define multiple market opportunities.
business intelligence data analytics for business intelligence design science methodology entrepreneurial finance entrepreneurial marketing human aspects of innovation introduction to technology entrepreneurship management of product development managing teams and team performance marketing and innovation multivariate statistics new product marketing open innovation performance enhancement selling new products service engineering and marketing system dynamics technology entrepreneurship