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Article summaries of the mandatory 28 articles. See the first pages for the literature list. Minor - Innovation and Entrepreneurship. University of Groningen. Course = Entrepreneurial Marketing.

Rijksuniversiteit Groningen / Bedrijfskunde / Entrepreneurial Marketing

Summary of paper Hisrich, Rober D. (1992). The need for marketing in entrepreneurship. The Journal of Business & Industrial Marketing, pages 53 � 57. The paper is subject-matter of the course Entrepreneurial Marketing. Course code: 1ZM75. University: Eindhove...

TU Eindhoven / Innovation Management / Entrepreneurial marketing

Summary of the complete book Crossing the chasm by Geoffrey Moore. Crossing the chasm is the bible for entrepreneurial marketing. It tells us how to cross the chasm. In others words, how to reach the mainstream customer. In the end that's where we want to be....

TU Eindhoven / Innovation Management / Entrepreneurial marketing

Crossing the Chasm

This assignment I created during the course entrepreneurial marketing. It deals with a summary of the case, Abell's model, Roger's model, and the bowling alley concept. It was graded with a 6.8.

TU Eindhoven / Innovation Management / Entrepreneurial marketing

This is the reflection assignment of the course Entrepreneurial marketing at the TU Eindhoven. It was graded with a 7.5.

TU Eindhoven / Innovation Management / Entrepreneurial marketing

This assignment I created during the course entrepreneurial marketing at the TU Eindhoven. It deals with a summary of the case, pros and cons of the console market, the guitar hero analogy, pricing, and distribution channel. It was graded with a 7.

TU Eindhoven / Innovation Management / Entrepreneurial marketing

Summary of Bakker & Demerouti's paper "The Job Demands-Resources model: state of the art � Bakker & Demerouti (2006)". Belongs to the course Performance Enhancement at Eindhoven University of Technology.

TU Eindhoven / Innovation Management / Performance enhancement

Summary of Paper Pearce: The future of leadership: Combining vertical and shared leadership to transform knowledge work (2004). Eindhoven University of Technology. Innovation management.

TU Eindhoven / Innovation Management / Managing teams and team performance

This assignment we had to make during the course entrepreneurial marketing. It deals with a summary of the case, a SWOT analysis, how can they effectively communicate the X3 benefits to the consumer and to the professional market, and segmentation of the marke...

TU Eindhoven / Innovation Management / Entrepreneurial marketing

This is a summary of Schmidt et al's paper 'New product development decision making effectiveness'. This paper is subject to the course of Managing teams and team performance at Eindhoven University of Technology. Coursecode: 1JM30.

TU Eindhoven / Innovation Management / Managing teams and team performance

This document contains some exam questions for the course Entrepreneurial marketing. It are questions from the 31 October 2012 exam. Course code: 1ZM75. Education: Eindhoven university of technology.

TU Eindhoven / Innovation Management / Entrepreneurial marketing

Summary of Karau and Kelly's paper: Time pressure and team performance: An attentional focus integration � Karau and Kelly (2003). The paper is subject-matter in the course Performance Enhancement at Eindhoven University of Technology.

TU Eindhoven / Innovation Management / Performance enhancement

Summary of chapter 5, 6 and 7 from Godfrey-Smith's book Theory and reality. An introduction to the philosophy of science. Pages: 75-109. These chapters are subject-matter of the course Philosophy of management science. Course code: 0LM05. University: Eindhoven...

TU Eindhoven / Technische Bedrijfskunde / Philosophy of Management Science

This document discusses the most important subjects from the course Entrepreneurial marketing. Course code: 1ZM75. Education: Eindhoven university of technology.

TU Eindhoven / Innovation Management / Entrepreneurial marketing

Extensive summary of chapter two of Baldwin and Clark, Design rules, Microstructure of designs. This chapter is compulsatory literature for the course Design Science Methodology at Eindhoven University of Technology.

TU Eindhoven / Innovation Management / Design Science Methodology

Design Rules

Summary of paper. Journal: Organizational Behavior and Human Decision Processes Authors: Roger Buehler, Deanna Messervey, Dale Griffn Title: Collaborative planning and prediction: Does group discussion affect optimistic biases in time estimation? Eindhoven Uni...

TU Eindhoven / Innovation Management / Managing teams and team performance

Summary of Davenport's paper "The New Industrial Engineering: Information Technology and Business Process Redesign - T.H. Davenport and J.E. Short (1990)". The paper is subject-matter of the course Business Process Management (BPM) at Eindhoven University of T...

TU Eindhoven / Operations Management and Logistics / Business Process Management

Samenvatting van Kevin McCormacks paper Business Process Orientation: Do you have it?

TU Eindhoven / Operations Management and Logistics / Business Process Management

Summary of paper of Gibson's Do you see what we see? The complex effects of perceptual distance between leaders and teams. Pages 62-76. The paper is subject-matter of the course Performance Enhancement. Course code: 1JM11. University: Eindhoven University of T...

TU Eindhoven / Operations Management and Logistics / Performance enhancement

Summary of paper: Competence-based management development: rhetoric and reality. Authors: Graeme Currie and Roger Darby. The paper is subject-matter of the course Philosophy of management science. Course code: 0LM05. University: Eindhoven University of Technol...

TU Eindhoven / Technische Bedrijfskunde / Philosophy of Management Science

Complete summary of the course lecture slides of the TUe Technology Entrepreneurship course code 1ZM20. Enjoy studying. -ovd

TU Eindhoven / Innovation Management / Technology Entrepreneurship

Lecture slides

Summary of chapter 16 of paper Power and Interdependence in Organizations. Peterson & Harvey. Leadership and conflict: Using power to manage conflict in groups for better rather than worse (pp. 281-298). The paper is subject-matter of the course Performance En...

TU Eindhoven / Operations Management and Logistics / Performance enhancement

Complete summary of the course lecture slides of the TUe Multivariate Statistics course code 1ZM31. Enjoy studying. -ovd

TU Eindhoven / Innovation Management / Multivariate Statistics

Summary of Dijkman's paper: Designing a Business Process Architecture 2: A Concrete Approach � Dijkman (2012). The paper is studied in the course Business Process Management (BPM) at Eindhoven University of Technology.

TU Eindhoven / Operations Management and Logistics / Business Process Management

Extensive summary of Reijers' paper "Best practices in business process redesign: an overview and qualitative evaluation of successful redesign heuristics � Reijers, Mansar (2004)". Contents: - intro - the devil's quadrangle - best practices (see preview for...

TU Eindhoven / Operations Management and Logistics / Business Process Management