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Including all articles you need to learn for this course. Managing Customer Value and Experience at the Rijksuniversiteit in Groningen. Summary is made in academic year 2023-2024. The first year that this course has changed compared to previous years.
This summary contains notes of lecture slides and the textbook Principles of Marketing, of the module Marketing 1 and 2. These modules are part of the course International Business Parttime of the International Business School of Amsterdam. The following...
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