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Tag: Merkmanagement
View documents with the tag: Merkmanagement. By downloading summaries, lecture notes, practice exams and study guides at Knoowy you save time studying. Time you can invest to get better grades.
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Strategisch merkenmanagement 4e editie
$ 14.73
65 pages
9 downloads
Deze samenvatting van het boek Strategisch Merkenmanagement (vierde editie), geschreven door Kevin Lane Keller en Ruud Heijenga, bevat hoofdstuk 1 t/m 6 en 10 t/m 13. De samenvatting omvat alle belangrijke punten uit het boek, met daarbij een heldere uitleg.
Hanzehogeschool Groningen
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Commerciële Economie
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Merkmanagement
Strategisch merkenmanagement
by Kevin Lane Keller & Ruud Heijenga
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