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Tag: Vertical integration
View documents with the tag: Vertical integration. By downloading summaries, lecture notes, practice exams and study guides at Knoowy you save time studying. Time you can invest to get better grades.
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Summary of "Forward integration into distribution: an empirical test of transaction cost analysis"
$ 2.66
3 pages
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Summary of the article Forward integration into distribution: an empirical test of transaction cost analysis by George John and Barton A. Weitz for the course Marketing Channel Management (328244) of prof. Inge Geyskens at Tilburg University.
Tilburg University
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Marketing Management
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Marketing Channel Management
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