Complete Summary of the Strategy & Organization Lectures and Seminars for the premaster Business Administration at the University of Amsterdam.
Summary Leadership & Management of the premaster course BA. Combination of the book and the lectures.
Summary of the custom made book for the Leadership & Management course of the premaster Business Administration at the UvA.
Summary of the Management Research Methods II course with examples! For the premaster Business Administration at the University of Amsterdam. Includes SPSS outputs and examples.
A complete summery of all articles from consumer behaviour. Including WEEK 1 - RED BULL GIVES YOU WINGS FOR BETTER OR WORSE: A DOUBLEEDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS - THE IMPACT OF INCOMPLETE TYPEFACE LOGOS...
Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case. The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attrib...
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Upload documentSummary Management Research Methods I (MRM 1). Inclusive Examples. Pre-master Business Administration (BA) University of Amsterdam (UvA).
Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-...
Complete samenvatting van de hoofdstukken 1 t/m 8, 11, 13 t/m 15 & het hoofdstuk uit Vennix. Daarnaast zijn alle aantekeningen van de colleges en werkcolleges toegevoegd. ------------------------ Complete summary of chapters 1, 2, 3, 4, 5, 6, 7, 8, 11, 13...
Branding Summary 2018 | University of Amsterdam | MSc Business Administration | Master Marketing | September - mid October
Samenvatting van Theories of International Management artikelen en slides, semester 2017-2018
Summary of the book Research Methods - The Essential Knowledge Base by W.M. Trochim, J.P. Donnelly & K. Arora. For the pre-master Business Administration (BA) at the University of Amsterdam (UvA). Lecture notes are included and the summary is provided with...
Samenvatting Consumer Behavior Master Business Administration Marketing - alle artikelen en slides
Marketing Strategy samenvatting en lecture slides van 2017 - 2018
Alle artikelen van het jaar 2017/2018, en een aantal lecture slides
In this English (!) Summary I have included chapters 1 through 17 of the book Qualitative Research Methods by Maruster and Gijsenberg.
Summary all MRM 2 lectures + notes and a lot of examples to understand the material better. Grade 8.5
For the Leadership and Management course at the UvA premasters Business Administration, I have made a very clear and to the point summary of everything you need to know from the book. All chapters are summarized in about 4 pages. Don't be scared away by t...
Summary Leadership & Management, pre-master Business Administration 2017-2018 Includes: - Summary of the book - Notes of the lectures & seminars