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Tag: chasm
View documents with the tag: chasm. By downloading summaries, lecture notes, practice exams and study guides at Knoowy you save time studying. Time you can invest to get better grades.
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Case Taking Flyht: Crossing the chasm
$ 3.48
6 pages
5 downloads
This assignment I created during the course entrepreneurial marketing. It deals with a summary of the case, Abell's model, Roger's model, and the bowling alley concept. It was graded with a 6.8.
TU Eindhoven
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Innovation Management
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Entrepreneurial marketing
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Summary Crossing the chasm - Moore
$ 5.81
17 pages
9 downloads
Summary of the complete book Crossing the chasm by Geoffrey Moore. Crossing the chasm is the bible for entrepreneurial marketing. It tells us how to cross the chasm. In others words, how to reach the mainstream customer. In the end that's where we want to...
TU Eindhoven
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Innovation Management
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Entrepreneurial marketing
Crossing the Chasm
by Moore
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