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This document is a summary of chapters 2, 8 and 9 of the book 'Events as a strategic marketing tool' written by Dorothe Gerritsen and Ronald van Olderen. This summary includes the theory for the Progress Test.
Breda University of Applied Sciences / Leisure & Events Management / Productions Events as a Strategic Marketing Tool by Dorothe Gerritsen & Ronald van OlderenEarn passive income from your study documents! Upload your summary today and help students grow from your efforts. Sellers have already earned more than $315,000.00!
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