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Summary of the article 'Organizing for marketing excellence' by Moorman & Day (2016) Course: Developing for Markets
Summary of the article 'Customer-oriented organizations: a framework for innovation' by Mukerjee (2013) Course: Developing for Markets
Summary of the article 'Networks for the commercialization of innovations: a review of how divergent network actors contribute' by Aarikka-Stenroos, Sandberg & Lehtimäki (2014) Course: Developing for Markets
Summary of the article 'When and with whom to cooperate? Investigating effects of cooperation stage and type on innovation capabilities and success' by Weber & Heidenreich (2017)
Summary of the article - 'Improving marketings contribution to new product development' by Drechsler, Natter & Leeflang (2012) Course: Developing for Markets
Summary of the article 'How ideation portfolio management influences front-end success' by Kock, Heising & Gemünden (2014) Course: Developing for Markets
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Upload documentSummary of the article 'Ambidextrous idea generation antecedents and outcomes' by Gurtner & Reinhardt (2016) Course: Developing for Markets
Summary of the article 'New product creativity antecedents and consequences: evidence from South Korea, Japan, and China' by Nakata, Rubera, Im, Pae, Lee, Onzo & Park (2017) Course: Developing for Markets
Summary of the article 'The impact of customer involvement on new product development: contingent and substitutive effects' by Cui & Wu (2016) Course: Developing for Markets
Summary of the article 'The elements of value: measuring and delivering what consumers really want' by Almquist, Senior & Bloch (2016)
Summary of the article 'Toward further understanding the market-sensing capability value creation relationship' by Bharadway & Dong (2014) Course: Developing for Markets
Summary of the article 'Innovations doomed to fail? Investigating strategies to overcome passive innovation resistance' by Heidenreich & Kraemer (2015) Course: Developing for Markets
Summary of the article 'Eager sellers and stony buyers: understanding the psychology of new-product adoption' by Gourville (2006) Course: Developing for Markets
Summary of the article 'Responsive and proactive market orientation and new-product success' by Narver, Slater & MacLachlan (2004) Course: Developing for Markets
Summary of the article 'The effectiveness of customer participation in new product development: a meta-analysis' by Chang & Taylor (2016) Course: Developing for Markets
Summary of the article 'The value of customer cocreated knowledge during the innovation process' by Mahr, Lievens & Blazevic (2013) Course: Developing for Markets
Summary of the article 'An anthropologist walks into a bar' by Madsbjerg & Rasmussen (2014) Course: Developing for Markets
Summary of the article 'The value of crowdsourcing: can users really compete with professionals in generating new product ideas?' by Poetz & Schreier (2012) Course: Developing for Markets
Summary of the article - 'Self-reflection and articulated consumer preferences' by Hauser, Dong & Ding (2013) Course: Developing for Markets