Tag: hoyer

Summary of the book Consumer Behavior of Hoyer, Macinnis, Pieters (7th edition) of the chapter 7-10. Made for the course Premaster for Marketing.

Tilburg University / Marketing Management / Premaster for Marketing

Consumer Behavior by Hoyer, Macinnis, Pieters

Summary of chapters 2-6 of the book Consumer Behavior by Hoyer, Macinnis, Pieters (7th edition)

Tilburg University / Marketing Management / Marketing

Consumer Behavior by Hoyer, Macinnis, Pieters

Samenvatting compleet hfst 1 t/m 14. Summary Consumer Behavior chapter 1 -14

Tilburg University / Bedrijfseconomie / Marketing 2

Consumer Behavior by Hoyer et al.

Summary of the chapters 11-14 from Consumer Behavior written by Wayne D. Hoyer Deborah J. MacInnis and Rik Pieters 6th International edition. Part 4 The Consumer's Culture 11-14

Tilburg University / Bedrijfseconomie /

Summary of the chapters 7-10 from Consumer Behavior written by Wayne D. Hoyer Deborah J. MacInnis and Rik Pieters 6th International edition. Part 3 The Process of Making Decisions Chapter 7-10

Tilburg University / Bedrijfseconomie /

Summary of the chapters 2-6 from Consumer Behavior written by Wayne D. Hoyer Deborah J. MacInnis and Rik Pieters 6th International edition. Part 2 The Psychological Core Chapter 2-6

Tilburg University / Bedrijfseconomie /

Summary of the chapters 2-14 from Consumer Behavior written by Wayne D. Hoyer Deborah J. MacInnis and Rik Pieters 6th International edition. Part 2 The Psychological Core Chapter 2-6 Part 3 The Process of Making Decisions Chapter 7-10 Part 4 The Consumers ...

Tilburg University / Bedrijfseconomie / Marketing/Consumer Behavior

Consumer Behavior by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters