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In deze samenvatting heb ik hoofdstuk 4 van het boek: diensten marketing management samengevat. in deze samenvatting vindt je de groeistrategie van Ansoff, concurrentiestrategie van Porter, kernvaardigheden van Hamel & Prahalad en de waardeposities van Tr...
A detailed summary of all articles for the course Strategy & Organization (Premaster Business Administration) for week 4: Hax & Majluf, 1991 Mintzberg, 1994 Goold & Campbell, 1987 Cornelius et al., 2005 Hamel & Prahalad, 1989
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