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Notes of all the compulsory lectures of the course Consumer Behaviour and Marketing Action (CM2072) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer Petra Tenbult in week 1-8: Introduction, Consumer Decision...

Erasmus Universiteit Rotterdam / International Bachelor Communication & Media / Consumer Behaviour and Marketing Action

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Summary of all the compulsory literature of the course Consumer Behaviour and Marketing Action (CM2072), which is an elective provided by the International Bachelor of Communication and Media. Includes chapters 1-5, 8-10 of Solomon's book 'Consumer Behavior: B...

Erasmus Universiteit Rotterdam / International Bachelor Communication & Media / Consumer Behaviour and Marketing Action

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Summary of chapters 2-6 of the book Consumer Behavior by Hoyer, Macinnis, Pieters (7th edition)

Tilburg University / Marketing Management / Marketing

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Concise summary of the material that students need to know for the final exam of the Multicultural Consumer Behaviour elective at THUAS. Material was taken from the book and the slides. I scored a 9.6 on the exam by memorizing this summary.

De Haagse Hogeschool / European Studies / Multicultural Consumer Behaviour

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The summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.

Tilburg University / Marketing Management / Marketing

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Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.

Radboud Universiteit Nijmegen / Business Administration / Consumer Behavior

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Samenvatting compleet hfst 1 t/m 14. Summary Consumer Behavior chapter 1 -14

Tilburg University / Bedrijfseconomie / Marketing 2

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Summary of the book Statistical methods for Business and Economics (Gert Nieuwenhuis) chapter 5-19 and lecture slides for the course ''Statistics for premaster'' (2017). Includes explanations in both English and Dutch. Excluded: 10.2 12.3 Chebyshev Hypergeom...

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The summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.

Tilburg University / Marketing Management / Marketing

Consumer Behavior

The summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.

Tilburg University / Marketing Management / Marketing

Consumer Behavior

Summary of the book Consumer Behavior of Hoyer, Macinnis, Pieters (7th edition) of the chapter 7-10. Made for the course Premaster for Marketing.

Tilburg University / Marketing Management / Premaster for Marketing

Consumer Behavior

Summary of all the material from the book Research methods for Business (Chapter 1 to 13, chapter 4) for the subject Business research techniques for Premaster. All slides of BRT are also summarized.

Tilburg University / Marketing Management / Business research techniques

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Summary of the book Statistical methods for Business and Economics (Gert Nieuwenhuis) chapter 18-22, except 19 and lecture slides for the course Statistics for premaster (2017).

Tilburg University / Marketing Management / Statistics for Premaster

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Summary of the chapters 2-14 from Consumer Behavior written by Wayne D. Hoyer Deborah J. MacInnis and Rik Pieters 6th International edition. Part 2 The Psychological Core Chapter 2-6 Part 3 The Process of Making Decisions Chapter 7-10 Part 4 The Consumers Cult...

Tilburg University / Bedrijfseconomie / Marketing/Consumer Behavior

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Uitgebreide samenvatting van het boek Maatschappelijk verantwoord ondernemen van Bart Bossink, van H1 t/m H9

Fontys Hogescholen / International Business and Languages / MVO

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Tilburg University / Marketing Management / Marketing for Premasters

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A summary of the lecture (excluding the guestlectures) given by Dr. ing. N. van de Ven.

Tilburg University / Marketing Management / Experimental Research

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Tilburg University / Marketing Management / Introduction in Marketing Research

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Tilburg University / Marketing Management / Marketing Communication

A very comprehensive summary of the colleges of Brand Management from school year 2017-2018. Een zeer uitgebreide samenvatting van de colleges van Brand Management van schooljaar 2017-2018.

Tilburg University / Marketing Management / Brand management

Uitgebreide samenvatting van Consumer Behavior, 9e druk van Leon G. Schiffman en Leslie Lazar Kanuk. ISBN: 9780131869608. Dit uittreksel van Consumer Behavior is met zorg samengesteld en is goed te gebruiken als ondersteuning bij het studeren. Het boek is com...

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Hereby a extensive summary of Marketing Channel Management for the Marketing Management master at Tilburg University, teached by Prof. dr. I Geyskens.

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Samenvatting van het boek Salesmanagement van Rustenburg H1 tm H8

Fontys Hogescholen / International Business and Languages / Salesmanagement

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